From the bedroom to the world
Wagtmans already 75 years a household name in cycling
It began in late 1980-early 1981 in a bedroom of only two to three meters. There, in the home of former cyclist Rini Wagtmans the Singelstraat in St. Willebrord, was the nursery of Gowa BV.
Rini Wagtmans, the former cyclist, with three Tour de France stages in his pocket, fifth and sixth in the final standings, yellow jersey too - Rini Wagtmans was after the Olympic Games in Moscow stopped as coach at the KNWU and a former partner one trading started. Own wholesale sportartikelen.Het bedroom-cum-office was too small. The storage of athletic and cycling apparel grew out of the garage, there was another housing urgently be sought. Rini Wagtmans went with Gowa in West-Brabant in the country, the borders.
Wagtmans had a nose for innovation in sportswear. He even had the old worn acrylic sweaters, soaked and very heavy after the first rain. But he discovered that in Italy fashion world a technique was developed that the world of sportswear on its head up.
Sponsor names had stopped to be flocked or knitted, but through new technologies could be put on fabric. The sublimation technique, which was combined with polyester. Away wool, acrylic road A revolution in sportswear.
Rini Wagtmans Gowa BV was first applied in the Netherlands this way. He guided the process from A to Z, the first wire to the factory and consumer. The discovery was launched at 'training camps randonneurs' New Revue. And in the winter of 1983/1984, the first full racks to hang it in large retailers such as Quantum Sports, Makro and Maxis. A huge success.
It meant the final establishment of the name Gowa BV. The sleeping room in the Singelstraat was nostalgia and history, appeared only in the former St. Willebrord Halschool the Curé Street Pals still big enough.
From that spot, contracts were concluded with many Dutch sports. And a number of honorary and 18 first division clubs licensed dressed, including Feyenoord, PSV and even the Dutch national team.
Gowa BV had a daughter in the form of Gowa Promotions (gifts) and was also owner of the cycling clothing Rogelli.
The worldwide fame of the name Wagtmans showed a strong 'brand' for his son Marion. As the founder in 1996 decided it easy to do, got Marijn Wagtmans succeed in the business.
Marijn Wagtmans introduced new, fresh ideas and left the now renamed to Gowa Sportswear Company to become an export company of world renown.
Gowa Sportswear is under the catchy slogan 'Perfection for Action' now marketed cycling, skating, football, leisure and underwear to virtually all European countries. Besides the above standard range is also Rogelli Sportswear reputation as a reliable supplier of apparel and specials for club sports and leisure clothing. Sportswear Rogelli WINNING GOOD!
Director Marijn Wagtmans about success: "Our quality-price ratio is the best in this market. Nowhere do you get for such a reasonable price so much quality. "